AIDS311/AIML311
Principles of Entrepreneurship Mindset
B.Tech (Artificial Intelligence & Machine Learning) • Semester 5
Overview
This course gives exposure to the students for the core entrepreneurship concepts. Three real time case studies have been covered to give the students real time understanding of setting up a startup. Business canvas model has been covered under the syllabus followed by the finance and marketing skills for budding entrepreneurs. Students will be able to create and write a business plan after the completion of the course.
Course Syllabus
Unit I
Introduction to Entrepreneurship and Innovation: Entrepreneurship: Concepts, entrepreneurship mindset, challenges; Innovation: What is innovation, role of technology, creating new ventures through innovative initiatives; Business opportunities: concepts & techniques for identifying opportunities, writing a problem statement, tools and techniques for idea generation; Introduction to social entrepreneurship.
Study and Analyze at least three case studies of startups in computing (mixture of both successful and failed startups, an Indian startup, startup by a student).
Unit II
Understanding Business Model Canvas: Introduction to Business Model Canvas; customer segments; value proposition, distribution channels; Customer Relationship, Revenue Streams, Key Resources, Key Activities, Key Partnerships, Cost Structure, Preparing a business model canvas of a problem statement.
Unit III
Finance and Marketing for early entrepreneurs: Basic understanding of P&L, Balance sheet and cash flow; Understanding of terms like CAGR, NPV, Angle funding, Venture capital, Debt funding, Equity, private equity, valuation, Break-even analysis, Return on Investment, Working Capital, Cost of Good Sold, Customer Acquisition cost, Customer life time value, profit margins.
Marketing for budding entrepreneurs: Understanding customer requirements, Customer Profiling and segmentation, Marketing strategy, 4Ps of Marketing, Network effect.
Unit IV
Creating and writing a Business Plan: Introduction to different Business Models.
Process of Business Planning - Purpose, structure and content, business plan outline, how to write Business plan, Preparing a business plan of a problem statement.
Application of Business Model Canvas in creating the business plan.
Understand customer needs, design and conduct a survey.
Presentation of Business Plan.
Process of incorporating a new company in India.